- Provide consolidated, common data foundation, data process for reporting of channel metrics to marketing operations
- VentureSoft’s business data, error reporting & business intelligence (Data & ERBI) initiative laid a common data foundation, framework and standards. Data for 360 degree customer, prospect view for segmentation and targeting including personalization and customization.
- Cost Saving: The developed online marketing solution replaced costly advertising channels. Budget planning and forecasting has improved by 70%. Predict user behaviors for online campaigns. Better control over money inflow and outflow. Manual errors eliminated. Quicker turnaround time (40% less) using the latest digital data.